Webinar: The Great Disappearo...
Where your second gifts go… and how to get them back
A supporter gives once, runs once, or signs up once, and then vanishes. No second gift, no deeper relationship, just silence until the next appeal rolls round. Nearly half of supporters never engage again after their first donation (manifesto, Mind the Engagement Gap, 2025).
The frustrating part is that it's rarely because anyone's doing a bad job. Your fundraising team is excellent. So is your comms team.
Supporters disappear in the gap between them: the handoff, the messy middle, the email journey that nobody owns end to end.
The good news: The Great Disappearo is beatable. But not from inside one team on your own.
Join us — Rebs, Sarah and Alex (comms, fundraising and email stewardship) — for one session to close the gap he hides in.
You'll learn:
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Where supporters usually slip away: the handoff points between teams where second gifts, repeat actions and deeper relationships quietly go cold
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About "transitionary" journeys that carries a supporter from a single action into the wider charity, instead of dropping them off a cliff into the next appeal
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The one thing to put in place first — a practical starting point you can action straight away, without an 18-month transformation programme
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Simple teams briefing and planning tools we’ve used to stop supporters stop falling through the middle
The details:
Date:
Time:
LocationL Online via Zoom
Earlybird price: £8
Standard Ticket price: £12 or two tickets for £20 - make sure Fundraising AND Marcomms are there!
Why this webinar from us?
Alex, Rebs and Sarah are all highly experienced consultants and charity leaders with a combined 60+ years of experience.
Individually they specialise across Email Stewardship. Digital Comms and Public Fundraising, but have also all worked across and led teams in all of these areas.
When they come together, is like the superhero team of dreams. Each consultant has a superpower - but together - they are even greater than the sum of their parts. Together they will help you and your charity fight 'The Great Disappearo', keep your supporters inspired to give longer and ultimately - raise more money for your amazing cause.
Working with these three experts is like having a highly experienced Directorate of Fundraising. MarComms and Supporter Experience coming together to support you.
Not bad for £12 huh?
